Despite our best efforts, the promises we make to take care of our hair slip through the cracks, year after year.
Throw in the harsh summer conditions which wreak their havoc and the damage can be long-term.
Luckily, the ELLE team has tapped the expertise of Paloma Rose Garcia, founder of Sydney salon Paloma.
Scroll down below for her surprisingly simple advise for achieving your healthy hair goals.
It seems counterintuitive, but while salt-spray is the key to those loose, beachy waves, actual salty hair from the actual sea is a big no-no.
"Whether you're swimming in the ocean or a pool, get into the habit of rinsing as soon as you get out," advises Garcia.
"Your hair will look and feel so much healthier and you won't have to revive it at the end of summer."
R+CO Oblivion Clarifying Shampoo, $38 at AdoreBeauty
The beach may be the perfect setting to unwind mentally, but it's a hostile environment for your strands. "From the heat to the wind and water, everything is drawing moisture out of your hair," says Garcia, who keeps on top of it with a moisture spray (you'll find Oribe's Detangling Primer in her beach bag.
"Spritz throughout the day to prevent damage."
Oribe Run-Through Detangling Primer, $54 at AdoreBeauty
GO BACK TO BASICS
Start with a good foundation by rethinking your wash formulas.
With heat and humidity can come frizz. And while creams and gels are useful, IGK' Thirsty Girl Coconut Milk Anti-Frizz Shampoo, which also contains hyaluronic acid, helps to smooth hair before you even reach for the dryer.
IGK Thirsty Girl Coconut Milk Anti-Frizz Shampoo, $37 at AdoreBeauty
"While everyone understands they need to protect their skin from UV rays, there's still a lack of understanding that hair also suffers in sunlight," says Garcia.
Although a wide-brimmed hat is a good place to start to prevent dry and brittle strands, it pays to add an extra layer of defence: La Biosthetique and Aveda both have sprays that protect hair from oxidative stress and UV rays.
La Biosthetiqué Soleil Vitalite Express, $38 at La Biosthetique
Next time you stock up on sheet masks, spare a thought for your hair.
A treatment with the right ingredients will strengthen strands, add shine and even protect your colour. "Through summer, most people need moisture-based masks," says Garcia, noting that blondes can benefit from protein-based formulas as well.
Sisley Paris Hair Rituel Regenerating Hair Care Mask, $120 at Sisley Paris
HOLD THE TONE
It's not the glare - your hair is getting brassier.
"The sun is so strong in Australia, there's just no way to maintain your colour without a little work," says Garcia.
She recommends a Christophe Robin Shade Variation Mask between salon visits to help restore those cooler tones and deep condition, too.
Christophe Robin Shade Variation Care, $67 at AdoreBeauty