'Neutral' is a broad term. In the eyeshadow arena, though, we tend to only count classic nudes, burnished bronzes and honey hues as the main players in the gang.
But warm neutrals aren't the only options—the neutral category actually extends to include any colours of the cream, beige or grey variety.
In fact, we'd go as far as to say we've been ignoring the chicest neutrals all along; cool hues (ideal for people with cool-toned complexions and a blue tinge to their veins) are ideal for everyday, delivering polished definition without running the risk of delving into 'party' territory like champagne and chestnut shades often can.
So, if you're after a fresh take on neutral eyeshadow, cool tones could be the key. Think cocoa over caramel, and taupe over tan—it's all about embracing the nuances of neutrals.
Here's ELLE's edit of the best cool-toned nude eyeshadow palettes in the beauty game.
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